About Us

Our Story

Poised and Purposed is a faith-based ministry, birthed from a passion to supportively walk alongside women who desire to show up well in this life – including those who aren’t quite sure how or where to begin. Navigating the sacred questions of “who am I?” and “why am I here?” can feel both exhilarating and overwhelming. I get it! It’s a journey, and on this path, few walk confidently, some have wandered, and many have yet to begin. No matter where you currently stand on the spectrum, there’s something here for you. Our mission is to equip the sisterhood through sound encouragement, insightful resources and a loving community – with Christ at the center of it all, inspiring and revealing identity and purpose. As a brand, we believe in the redemptive power of the Cross and are firmly rooted in biblical truths and principles. We value authenticity, grace and intentional growth, embracing women from all walks of life. Our prayer is that through this brand and ministry, you experience bold confidence in knowing that you are seen, valued and belong. May “poised and purposed” become your lifestyle as you grow in the identity and purpose God designed you to carry.

Our Vision

To champion a generation of God-fearing women committed to boldly cultivating, leading, and serving both people and passion.

Our Purpose

We exist to connect women to their God-given identity and purpose, empowering them with tools to confidently lead and serve the spaces they are called to.

“At the core, may our brand essence ring true –
to advocate for and celebrate the
God-inspired, unique, and bold expression of identity and purpose.”

~ Krischan K